Girls and advertising and teen magazines

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Thomas C. O'Guinn, Ph. O'Guinn has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing.
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Magazines for 9 to 12-year-old Boys & Girls

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Teen Magazines for Girls & Boys | MagazineLine

Seventeen magazine's May issue has the perennial pieces about skin breakouts, dating and the latest celebrity "it boy. There are several fashion spreads, including short shorts "sportier than a mini but just as sexy" and motorcycle helmets "sexy cyclists". And the "it boy" explains that he is so comfortable with his sexuality that he had no problem playing a gay man. Like Cosmo Girl, Twist, Teen and other magazines aimed at teenage girls, Seventeen strikes an uneasy balance between being empowering and being trashy. This is the result of another uneasy balance between their two constituencies, readers and advertisers. Girls want to attract boys. Advertisers want to avoid controversy.
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The Secret to Marketing to Teens: Marketing to Their Values

Children are exposed to alcohol marketing via social media, videos, television, magazines, and radio. The alcohol industry pours millions of advertising dollars into media trying to influence your children's choices and win their loyalty. They use digital and social media effectively and blur the lines between advertising and content. Alcohol brands also sponsor events, organizations, and causes to get their names in front of the public, including youth.
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Teen girls today are the biggest part of the audience of teen magazines, so more magazines are created especially for them. If you walk into a supermarket, you usually see shelves with lots of magazines and newspapers on display. The title of the magazine and some of its articles are printed in bright letters on the cover.
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